How do you build a personal brand, one that reflects who you are, what you stand for, and what you have to offer? Ask Dakota Kate Isaacs, a 2015 graduate of the College of Charleston. She's an expert on brand building as Senior Director of New Global Ventures at Deciem. This Canadian beauty company is part of The Estée Lauder group, and is best known for its brand, The Ordinary. Dakota has played a major role in The Ordinary’s meteoric rise to become one of the top prestige skincare brands. However, she has also built her own brand as an author, speaker, and creator of "The Big Sister Playbook" on Substack. Hear her tips on how you can build your own authentic brand.
