In this Launch Lab episode, Suzanne discusses why being known for helping people is essential in today’s market to build a successful business or coaching program.
Topics Include:
What it means to be known for helping people
The experienced expert framing
The holistic expert framing
Grappling with the title of expert
Why passion is a necessity as a business owner
And other topics...
[1:28] - Suzanne introduces today’s topic–being known for helping people as a coach or business owner.
[3:17] - Framing your offering as “the experienced expert” who can show others a similar path to success.
[9:46] - Framing your offering as the holistic expert, or the “hub” expert.
[11:41] - Grappling with the title of expert. Being the guide, not the guru!
[12:47] - The importance of bringing your passion and values into your business practices.