Banks and fintech brands are missing opportunities to build real connections largely because of how they communicate.
On the show today: Mary chats with Allison Netzer about the second edition of her book, “Think Like a Brand, Not a Bank." They explore what it takes for a brand to pop in a commoditized industry. Hint: jargon, complexity, and “busy” messaging aren’t the answer.
Show Notes:
Allison's Book: Think Like a Brand, Not a Bank
Subscribe to the Money Isn’t Everything podcast here:
🔗 https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everything
Connect with Mary on LinkedIn:
🔗 https://www.linkedin.com/in/mary-wisniewski-3a7578b/
Connect with Allison on LinkedIn:
