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Alyssa Kerbel, the founder of mini mioche, built her business on sustainable, ethical practices and when the time was right, exited mini mioche in order to continue making the impact she craved. Success isn't one-size-fits-all and Alyssa and Julie discuss how redefining success to align with personal values can lead to fulfilling work that goes beyond profits.
Alyssa is a multi-passionate, heart-led, impact-driven entrepreneur who, over the past 20+ years, has started, grown, sold and exited two companies (Alyssa Agency, a wholesale fashion agency and mini mioche, a children’s apparel and lifestyle brand).
Alyssa founded mini mioche in 2008 as a passion project and ‘side hustle’ after the birth of her first child to fill a void in the children’s apparel market for simple, gender-neutral organic cotton basics. mini mioche went on to become a multi-million dollar direct-to-consumer brand, while paving the way in sustainable and ethical fashion and values-based business practices.
In 2023, Alyssa sold mini mioche in order to focus on her passions in the areas of community building, wellness and supporting female entrepreneurship.
Alyssa and Julie discuss:
**From fashion sales to founding mini mioche (00:01:18)**
Alyssa shares the story of founding mini mioche as a side hustle and her transition from working in fashion sales to launching her own sustainable and ethical fashion brand for children, while still running her agency.
**Transition and Tough Decisions (00:09:35)**
Alyssa discusses the pivotal moment when she realized the need to let go of her agency business and the tough decisions involved in transitioning her focus to mini mioche.
**Advocacy and Charity Work (00:19:22)**
The conversation shifts to Alyssa's integration of advocacy and charity work into mini mioche's business ethos, emphasizing the importance of giving back..
**Adapting to the pandemic (00:21:13)**
The impact of the pandemic on mini mioche's business, transitioning to e-commerce, and the positive effects on sales.
**Realigning with personal values by exiting (00:22:22)**
Alyssa's realization of losing joy and fulfillment in her business as it became more transactional and less meaningful. They discuss the importance of goals, impact, and aligning her business with her personal values, as well as the challenge of exiting a business.
**Creating community spaces and supporting female founders (00:37:04)**
Alyssa's vision for using the acquired space to build community, foster human connection, and support wellness practices.
**The importance of holistic goals, defining success, and finding community (00:42:02)**
Alyssa and Julie discuss the significance of holistic goals for personal and business success, and consistently re-evaluating goals in service of personal and business needs.
You can connect with Alyssa at he
You can connect with Julie on LinkedIn or Instagram.
Find Julie's writing at her blog or by ordering her book Big Gorgeous Goals and the brand new official companion workbook!
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