In today’s episode, we’re diving into newsletter collabs. We’re talking about real collabs that grow your list, build actual relationships, and help you get seen without posting 24/7.
✨Whether you’ve got 200 or 2,000 subscribers, this episode breaks down how to use content marketing and strategic newsletter swaps to grow your audience (without needing to go viral).
🎙️ What You’ll Learn:
- Why newsletter collaborations are one of the easiest growth wins (and how to do them right)
- How to avoid common newsletter swap mistakes (and what to do instead)
- My fave ideas for collabs that don’t involve just dropping a link and calling it a day
- The secret power of trust transfer and why aligned audiences matter more than follower count
- My go-to outreach script that doesn’t suck (yes, you can steal it)
- Real talk: why this is about relationship building, not just growth hacking
💡 Episode Highlights:
- [01:00] → Why newsletter collabs are better than fighting the algorithm
- [04:30] → What makes a collab actually effective (hint: alignment + trust)
- [07:00] → Creative ways to collaborate (joint newsletters, series, cross-promos)
- [10:00] → Finding the right partners: it’s not about follower count
- [12:00] → Outreach strategy that doesn’t make people cringe
- [15:00] → Avoiding common collab pitfalls (and building something epic)
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