The marketing world is flooded with “secret sauce” claims… but Van Oakes actually delivers.
He went from Snapchat’s first million-dollar advertiser to building multiple 7-figure businesses—while still making family his #1 priority.
Inside this conversation:
🔥 His bold branding (flashy clothes, mustache, and that iconic Snapchat medallion chain).
🔥 Why Snapchat CPMs (\~\$2.50) crush Meta costs and how combining them lowers acquisition.
🔥 The giveaway model that transformed a truck promo into a Discovery Channel show and a \$100M business.
🔥 The rule that keeps him grounded: no phone after 6PM, gym before sunrise, family always first.
For marketers battling rising costs, Van’s playbook is a proven way to win without burning out.
Connect with Van Oakes 👉 Instagram @itsyourboyvan
Timestamps:
0:00 Intro with Van Oakes
1:53 Fashion and Making an Impression
3:22 The Snapchat Chain Story
6:00 Snapchat Marketing Strategy
9:35 Giveaway Business Models Explained
14:21 Van Oakes' Business Portfolio
19:25 Family, Balance, and Priorities
22:40 Final Advice and Networking Value
