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The word “authenticity” shows up a lot online—and especially in relation to marketing. But what the h-e-double-hockey-sticks does that even mean in a practical sense?! After seeing this Instagram post by the one & only Jera Bean, I asked her to join me for this very conversation. And OMG, she delivered in this episode! She gets into showing up through the suck, things we need to normalize as entrepreneurs marketing on social media, and her Four Quadrants of Secret Sauce. If you’ve ever been on the struggle bus with social media as an entrepreneur—DO NOT SLEEP on this episode!
With this episode you’ll be able to:
Links & Resources:
Video Editing Rodeo
Connect w/ Jera:
Instagram
Website
Related Episodes:
Sarah Weiss
Celi Arias
Rae Embrey
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