Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one?
In this episode, I’m breaking it all down:
✔️ What a niche actually is (and why it matters)
✔️ My personal experiences with niching across multiple businesses
✔️ The pros and cons of niching early vs. keeping it broad
✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”)
✔️ How to find your niche (without overcomplicating it)
✔️ Why positioning matters—even if you’re not ready to niche just yet
Plus, I’ll share some examples of how this could look for your business!
Whether you're at the start of your journey or considering refining your focus, this episode will help you figure out if niching is the right move for your business.
Let's Connect:
Golden Brands Website: www.goldenbrandsco.com
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Here's to creating your golden success story.
Thanks for listening!
Lisa X
