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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, I’m joined by ADHD coach and speaker Cindy Baker, who shares her journey from educator to entrepreneur and how her ADHD diagnosis became the catalyst for building a purpose-driven business. We talk about overcoming procrastination, ditching perfectionism, and the importance of structure, support, and strategy for busy-brained business owners. If you’re an overwhelmed entrepreneur who’s ready to work with your brain instead of against it, this episode will inspire and empower you to step into your zone of genius and find real momentum. 

Three Key  Marketing Topics Discussed:

1. How Authenticity is Your Best Marketing Strategy: Cindy emphasizes that being authentic, consistent, and transparent helps her stand out in a crowded market. Through weekly Facebook Live sessions and sharing her honest experiences, she shows that heartfelt marketing is still effective.
2. The Power of Personal Stories and Live Content: Cindy explains how her live challenges and masterclasses build genuine connections and drive conversions. She highlights the need to establish trust with potential clients before making a pitch. Learn more about the power of Storytelling here!
3. Marketing Strategies That Align with Your Brain: We discuss the importance of aligning marketing systems with how your brain works. Cindy shares techniques for ADHD entrepreneurs, such as the 90-Minute Sprint, to create momentum without burnout.

Follow Cindy:
Cindy Baker Coaching | Website
Cindy Baker | LinkedIn
Cindy Baker | Facebook
Cindy Baker | Instagram

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz