Sometimes the middle of the story asks you to learn how to walk again.
Literally.
In Episode 7 of the Wickedly Branded® special book season, Beverly shares the deeply personal season when her young son was learning to take his first steps while she was relearning how to take hers after hip surgery.
At the same time, motherhood, health, business, and life were all changing.
That experience became part of how Beverly understands the Messy Middle: the point where you have real experience, a business with a track record, and enough life behind you to realize some of the decisions that once worked deserve another look.
The Messy Middle doesn’t mean you’ve failed or lost your way.
Sometimes it means you finally have new information.
Inspired by Chapter 2 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women.
3 Marketing Topics
1. The Messy Middle Is Full of New Information
Life, health, family, and business rarely evolve on separate timelines.
2. Experience Changes the Questions
Early entrepreneurship asks, “Can I make this work?” Established founders get to ask, “Do I still want it to work this way?”
3. First Steps Can Happen More Than Once
Starting again after change is different from starting from scratch. You bring your experience with you.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
• Get our weekly newsletter
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• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
