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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this powerful episode, I sit down with Stephen Shortt, a career and talent strategist who’s helped tens of thousands of people find fulfilling, purpose-driven careers. From growing up in a family business to designing a global career matching system, Stephen shares his unique IDEAL framework for discovering the work you’re meant to do and why career clarity matters more than ever for individuals and businesses. Whether you’re struggling to attract the right talent, feeling misaligned in your path, or ready to rediscover your “why,” this conversation is a must-listen.

Three Key Topics Discussed:

1. The IDEAL Career Framework: Stephen breaks down his IDEAL model as a practical tool for helping people find the right-fit career or role that leads to long-term fulfillment. 
2. From Family Business to Life-Aligned Work: Stephen shares his courageous journey of buying (and eventually selling) his family’s ESL school business and how a kitchen table moment transformed his relationship with his parents and career forever. Check out more information about the Power of Connection!
3. The Power of Self-Awareness in Business Growth: We discuss how entrepreneurship, like career fulfillment, starts with self-awareness. When you know your strengths and what lights you up, you can build a business around what truly matters. Learn about how a clear vision transforms your business!

Follow Stephen:
Stephen Shortt | LinkedIn
Stephen Shortt | YouTube
Stephen Shortt | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz