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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

Real estate may look like showings and closings, but the real magic happens behind the scenes. In this episode, we welcome Alexandra Baca, founder of Rise Transactions, to uncover how she turned administrative mastery into a thriving business supporting top-tier agents. From military life and motherhood to mentoring a team of moms and building a referral-based empire, Alex shares how heart, hustle, and human connection can’t be replaced by automation. 

Three Key Topics Discussed:

1. From Educator to Entrepreneur: Owning the Pivot: Alex shares her unconventional journey from political campaigns and preschool directing to launching Rise Transactions, proving that growth often comes from curiosity and courage, not a linear path. Check out more Female Entrepreneur Empowering Journeys!
2. Building a Team with Heart: Alex opens up about leading a fully remote team of military spouses and moms, mentoring them with purpose and giving them room to grow under her umbrella. It's leadership that prioritizes flexibility and empowerment. Check out this Guide to Elevate Your Purpose-Driven Business!
3. Competing with AI by Being Unforgettable: In a tech-driven world, Alex breaks down why personalized communication, quick thinking, and relationship-building are her business's biggest differentiators, and how she’s navigating the rise of automation and global VAs. Learn about how you can use AI to your advantage!

Follow Alex:
Rise Transactions | Instagram
Rise Transactions | Facebook
Rise Transactions | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz