Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What if overwhelm isn’t a badge of honor… but a choice?
In this powerful conversation, Beverly sits down with Leslie Hassler, founder of Your Biz Rules, to unpack what it really takes to scale a business without sacrificing your life. From rewriting your own rules to detaching from hustle culture, this episode challenges the belief that success requires exhaustion.
Leslie shares how she rebuilt her business after it “sucked her soul dry,” how identity drives sustainable growth, and why profitable scaling starts with mindset, not marketing tactics. Together, they explore the difference between chasing the vanishing finish line and building a business that actually feels like home.
If you’ve ever felt successful on paper but misaligned in your soul, this episode will feel like a deep exhale.
This is growth that supports your life. Not the other way around.
1. Scaling Without Burnout
Growth does not require hustle. Leslie explains how structure, systems, and empowered teams create predictable profits without draining the founder.
2. Identity-Driven Business Alignment
Before you fix your marketing, you must understand who you are. True brand clarity comes when your business aligns with your personal vision, values, and definition of success.
3. Overwhelm Is a Choice
Overwhelm is not a business strategy. By shifting mindset, protecting boundaries, and redefining freedom, entrepreneurs can move from reaction to intentional leadership.
Growth without structure quietly transfers weight onto the founder. Scaling without burnout begins when identity, systems, and ambition expand together, creating steadiness that can sustain success over time.
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Dare to be Wickedly Branded
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
