What if your packed calendar isn’t the real problem?
In this episode of the Wickedly Branded® special book season, Beverly looks at the unwritten rules that quietly shaped her Tornado of Overwhelm: urgent went first, helpful meant available, competence earned more responsibility, and temporary solutions somehow became permanent.
She introduces capabletivity—the trap that happens when being good at handling things keeps earning you even more things to handle—and explores what fragmented time actually costs your thinking, leadership, and ability to make intentional decisions.
Because sometimes the first step out of the Tornado isn’t becoming more productive. It’s finally seeing the rules that have been running it.
Inspired by Chapter 1 of Wickedly Branded®: Claim Your Voice, Visibility, and Authority in a World Not Built for Women.
3 Marketing Topics
1. Capabletivity: When Competence Creates More Work
Being capable can quietly become the reason everything keeps coming back to you.
2. The Seven-Minute Hour
An open hour on your calendar may exist technically while interruptions make deep thinking nearly impossible.
3. What Rules Run Your Tornado?
“Urgent goes first” and “helpful means available” can become operating rules without anyone consciously choosing them.
Dare to be Wickedly Branded
PS. If you want your marketing to feel a little more magical:
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• Read Marketing For Entrepreneurs - Revised Edition
• Invite Beverly Cornell as a guest speaker
