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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What if a single decision could change the course of your business? In this episode, I sit down with Gina Paulus, the CEO of Genuine Essiac, to discuss how she turned her passion for holistic health into a thriving business. From humble beginnings in personal training to building a viral wellness brand, Gina shares her journey of resilience, smart marketing, and customer care that sets her business apart. Tune in to hear how she overcame challenges, navigated major business shifts, and awakened her brand magic.

Three Key Topics Discussed:

1. The Evolution of Genuine Essiac & The Power of Holistic Healing: Gina shares how her journey from personal training to selling Essiac tea began and how a simple herbal remedy with a rich history became the foundation of her business. She dives into the origins of Essiac tea, its medicinal benefits, and how staying true to the original formula sets her company apart.
2. The Viral TikTok Moment That Changed Everything: A single TikTok post skyrocketed Gina’s business, proving the power of persistence and digital marketing. She discusses the impact of that moment, how she scaled her operations afterward, and the importance of showing up consistently—even when success seems distant. 
3. Lessons in Entrepreneurship: Overcoming Setbacks & Scaling Smartly: Gina candidly shares the biggest mistakes she’s made and the lessons that helped her refine her business strategy. She emphasizes the importance of automation, customer connection, and trusting the process. 

Follow Gina:
Genuine Essiac | Facebook
Genuine Essiac | Instagram
Genuine Essiac | TikTok

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