Build Your Email List Today

Description

I love a good Instagram strategy, but I’ll be the first to say you can’t build a biz on socials alone. While social media is great for building awareness, your time and effort can be wiped out instantly by a tweak to the algorithm or an account suspension. Your email list is a revenue-generating asset you actually control, made up of people who want you in their inbox every week — so stop ghosting your audience and let’s get that list poppin’!

This week’s short ‘n’ sweet solo episode of Marketing Sucks explores how to create irresistible lead magnets people will happily trade their email for, with examples of what actually works and what to avoid. Tune in to learn what sets killer lead magnets apart from boring yawn-fests, the four boxes you need to check while creating them, and how to build opt-in forms that don’t scare off or confuse potential leads.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to choose an impactful, hooky lead magnet title that makes people want to click
What needs to happen AFTER your new subscriber gets their freebie
How to get people on your list from your social media grid or feed

Please rate, review, and subscribe!

Timestamps:‌ ‌

00:12 Intro

03:19 Benefits of email marketing

05:03 All about lead magnets

07:46 Choosing a good name & topic

09:56 Making it easy to sign up

12:53 Driving traffic

14:00 Nurturing your list

15:25 Selling via email

16:29 Recap & your action item

Links mentioned:‌ ‌