“Going viral” is held up as a major accomplishment in the online world. With every post, we hope to grow our audience and thought leadership. But while getting new eyes on your content can be a big win, losing ALL control over your exposure and audience definitely has a downside. This became all too clear to me last month after one of my Reels went viral… and wound up pissing off a ton of men. Oops.
Let’s be real - there are a lot of jerks out there quick to share their unwelcome opinions, and being attacked for a viral post isn’t pleasant. The endless notifications and negativity can be overwhelming, but there are things you can do to make it more manageable. Tune in as I share the fallout from my viral moment, how I reacted to it, and what the experience taught me.
Marketing sucks. Let’s learn together. Hit play to discover:
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Timestamps:
00:12 Intro
00:53 The Reel
05:13 The response
07:28 Responding to comments
08:43 Handling negativity
10:51 Pruning your audience
12:07 Value over virality
13:17 Prepare for the unexpected & leverage the moment
14:24 Outro
Links mentioned:
The infamous Reel
instagram.com/reel/DBOPm3UJXku
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Production: theultimatecreative.com
Show notes: copymagic.agency
