Let’s Get Better at Selling Ourselves with Britteney Ofodile

Description

Selling yourself is HARD. In fact, it’s one of the biggest stumbling blocks for both new and seasoned entrepreneurs - especially women! Even when you know for a fact that your offer is EXACTLY what your audience needs, talking about it can feel super uncomfortable - so why is that? And how can we start showing up and asking for the sale with more confidence?

In this episode of Marketing Sucks, sales queen Britteney Ofodile breaks down her favourite sales strategies and reveals her secret to selling in a way that actually feels GOOD (yep, you read that right!). Tune in as we discuss the impact of a good wardrobe glow-up, the key to building warm and authentic connections, and why you should think about sales and marketing as a dating game!

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

The massive mindset shift that will totally change your approach to selling
Two cringey sales mistakes that’ll probably get you blocked (and what to do instead)
When to move from the soft sell to the hard sell, and what that can look like
How to sell to DIY and high-ticket customers
How to sell multiple products to one audience without looking like a hot mess!

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Guest bio: Britteney Ofodile (pronounced oh-fo-dee-lay) helps women level up their businesses, show up as their authentic selves, and align it all to their driven purpose. With 20+ years of experience in corporate America, she has built and led teams, coached and mentored others, and improved their performance proficiency. Now, she takes that same energy, drive, and passion and moves her clients forward.

Timestamps:‌ ‌

00:12 Meet Britteney Ofodile

03:35 Shifting your view of sales

05:08 Selling one thing v. multiple things

06:26 Selling that feels good

08:46 How to talk to your audience

10:14 The dating game

12:30 Moving from soft sales to hard sales

16:51 Setting up for the sales conversation

18:24 Two cringey sales mistakes

22:07 Britteney’s takeaways & your action item

25:25 Quick-fire questions