When it comes to video, you probably spend a lot of time thinking about how you’re going to deliver your message. But when you get creative with b-roll, you can communicate a lot without saying a single word.
B-roll footage tells a story without the use of dialogue or text. When you see Reels set to the latest hit single showing people having a blast at a hot-ticket conference, giving a product demo, or offering a behind-the-scenes look into their creative process or morning work-out, you’re looking at b-roll. Yup, those sun-soaked vacation shots also count!
B-roll is great for breaking up long, monotonous shots of video and keeping an audience awake and interested, but it’s also fantastic for telling an impactful story in a really short amount of time — all it takes is a little editing magic! In this episode of Marketing Sucks, you’ll discover everything you need to know about using b-roll to keep your content fresh, dynamic, and engaging.
Marketing sucks. Let’s learn together. Hit play to discover:
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Timestamps:
00:12 Intro
00:51 What is b-roll footage?
01:49 Atmospheric b-roll
02:56 Undirected b-roll
03:54 Archival b-roll
05:01 Visual detail b-roll
06:20 Storytelling b-roll
06:58 Wide-angle shots
07:46 Medium shots
08:21 Close-up shots
09:25 Over-the-shoulder view
10:07 Tracking shots
11:02 Checklist
12:15 Your action item
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Production: theultimatecreative.com
Show notes: copymagic.agency
