Let's Talk About Client Relationships with Fran Murray

Description

There’s nothing better than having a customer who gets you, loves what you do, and wants the world to know it. Once you have them, you don’t want to let them go — so, how do you build strong client relationships with real staying power?

My guest for this episode of Marketing Sucks is a total genius at nurturing customer relationships — and she’s built a thriving business dedicated to helping her clients do just that! Fran Murray is the amazing founder and CEO of Fran Murray Co., a boutique gifting agency that champions female and BIPOC product-based businesses.

During this conversation, we talk about why smart businesses go beyond phone calls and thank-you notes, the big lightbulb moments that totally shifted her business model, and how she’s expanding the reach and prestige of small product businesses.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How the fine art of strategic gifting contributes to long-term biz relationships and referrals
How to curate your client’s feelings as they open your gift box (no matter what it contains!)
What Fran looks for when sourcing vendors — and why her application process is so strict

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Guest bio: Fran is a Food Network competitor, author, mom of four, as well as Founder & CEO of Fran Murray Co., a Canadian profit-philanthropic luxury gifting agency that helps high-ticket, service-based businesses nurture key relationships and support small businesses through relationships-based gifting strategies. Her dual mission is to bridge the revenue gap in female and BIPOC product-based small businesses while revolutionizing business practices from transactional to relational, creating lasting impact.

Timestamps:‌ ‌

00:12 Intro

02:31 Meet Fran Murray

04:46 Bread-crumb moments

10:57 Sourcing new vendors

13:09 Strategic gifting with Fran

19:07 Curating feelings & experiences

23:14 Gifting = marketing

27:05 Authentic & memorable gifting

29:07 Less transactional, more relational

32:51 Your action item

36:12 Quick-fire questions