How do you turn a total stranger into your latest happy customer? You meet them where they are in the customer journey… and give them exactly what they need in order to keep moving through it.
This episode of Marketing Sucks is all about the five stages of the customer journey — from ‘totally unaware’ to ‘pulling out the credit card’ — and how to let your potential customers know who you are, what you do, why you do it, and why they need you, without leaving them confused, skeptical, lost, or bored.
Tune in for a ton of juicy tips that will help you tailor your content throughout your website and socials, so you can connect with your audience no matter which stage they’re at!
Marketing sucks. Let’s learn together. Hit play to discover:
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Timestamps:
00:11 Intro
00:50 The Unaware stage
02:45 The Problem-Aware stage
03:50 The Solution-Aware stage
05:41 The Product-Aware stage
06:52 The Ready-to-Buy stage
08:50 Recap
09:37 Your action item
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
