(Replay) The Anatomy of a Perfect Marketing Email

Description

When done correctly, email marketing can have a 36x ROI. But if your emails are a hot mess, the results can make you want to literally throw your laptop out the window. In this special Marketing Sucks replay, you’ll discover the anatomy of a killer marketing email, from subject line to signature.

Join me as I break down the biggest email do’s and don’ts, so you can get the most bang for your marketing buck and see a juicy boost to your CTRs. I share how to capture (and keep) a reader’s attention, how to utilize direct feedback in your email marketing, and the key to a killer CTA that drives conversions.

Marketing sucks. Let’s learn together. Hit play to discover:‌ ‌

How to find the right balance of storytelling and straight-up sales in your emails
3 things that a great marketing email will do and how to check those boxes
How to write attention-grabbing, non-clickbaity subject lines (and the #1 thing to avoid in your intro)

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Timestamps:‌ ‌

00:12 Intro

02:11 Testing & email goals

03:43 Subject line

05:49 Email intro

08:32 Email body

11:18 Language & structure

12:44 Call-to-action

14:47 Formatting & aesthetic

17:23 Footer, compliance & recap

19:04 Action item & outro