Sick of sending out emails every week without getting a single response, click-through, or sale? Before you hurl your laptop out the window and give up on email altogether, let me say this: email marketing, if done correctly, can have an ROI of $36 for every $1 spent.
Not only is email one of the most powerful tools at your disposal, it’s also one of the few channels that you can control. If Mark Zuckerberg decides to shut down Instagram tomorrow, there’s not a damn thing you can do about it… but you’ll always own your mailing list. So, let’s turn it into your biggest moneymaker.
This value-packed episode of Marketing Sucks reveals the anatomy of a killer marketing email, from subject line to signature. Join me as I break down the biggest email do’s and don’ts so you can get the most bang for your marketing buck!
Marketing sucks. Let’s learn together. Hit play to discover:
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Timestamps:
00:12 Intro
02:11 Testing & email goals
03:43 Subject line
05:49 Email intro
08:32 Email body
11:18 Language & structure
12:44 Call-to-action
14:47 Formatting & aesthetic
17:23 Footer, compliance & recap
19:04 Your action item
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Podcasting support
Production: theultimatecreative.com
Show notes: copymagic.agency
