Richard P. Rumelt is one of the world’s most influential thinkers on strategy and management. McKinsey Quarterly described him as “strategy’s strategist” and “a giant in the field of strategy.”
He is the author of Good Strategy/Bad Strategy: The Difference and Why It Matters, reviewed by the Financial Times as “the most interesting business book of 2011” and by Strategy + Business as “the year’s best and most original addition to the strategy bookshelf.”
Richard received his doctoral degree from Harvard Business School and is the Harry and Elise Kunin Chair Emeritus at the UCLA Anderson School of Management. His new book, The Crux, goes on sale May 3, 2022, from PublicAffairs.
In this podcast, he shares:
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Episode Timeline:
00:00—Introducing Richard + The topic of today’s episode
1:46—If you really know me you know that...
2:20—What is your definition of strategy?
6:38—What are some of the ideas or concepts you are most well-known for?
9:17—How do you recognize bad strategy?
10:39—Could you explain the concept of "crux"?
14:50—How to narrow down on actual challenge being solved
16:40—Do you think you've seen a rise in vertical integration, and what is your opinion on it?
18:48—Where can people find you and connect with you?
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Additional Resources:
Faculty Page: https://www.anderson.ucla.edu/faculty-and-research/strategy/faculty/rumelt
Newest book: https://www.publicaffairsbooks.com/titles/richard-p-rumelt/the-crux/9781541701243/
Last book: http://goodbadstrategy.com/
LinkedIn: https://www.linkedin.com/in/richard-rumelt-18520828/
Thank you to our guest, our executive producer Zach Ness, our editor James Pearce, and the Outthinker team. If you enjoyed this episode, please follow, download, and subscribe. I’m your host, Kaihan Krippendorff—thank you for listening.
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