From designing luxury homes to revolutionizing women's wardrobes, Lieve Sather's journey into fashion began with a simple observation: while her interior design clients loved their beautifully crafted spaces, they struggled to find clothing that matched that same level of thoughtful quality. Drawing on two decades of high-end design experience, she created Leva—a brand reimagining classic wardrobe essentials with a patentable twist.
What sets Lieve apart is its ingenious convertible collar technology, allowing women to express their individuality while maintaining timeless style. Each garment is meticulously crafted with attention to fit, form, and function—from button placement that prevents gaping to shapes that flatter diverse body types. This isn't fast fashion; it's investment dressing designed to be collected, cherished, and lived in.
"I'm trying to take the burden, the frustration, off the table for women when they stand in their closets in the morning," Sather explains. Her approach combines European craftsmanship with a deep understanding of how women's needs evolve throughout their lives. The brand's Austrian-milled fabrics and globally sourced components reflect her Belgian-American heritage and her belief that quality is the foundation for meaningful self-expression.
For aspiring creative entrepreneurs, Sather offers unexpected advice: gain corporate experience first. This foundation provides crucial understanding of operations, finance, marketing, and people management—skills essential for building a sustainable brand. Her methodical approach to building Leva demonstrates how creativity and business acumen can harmoniously coexist.
The most rewarding moments come when customers experience transformation - when mothers and daughters shop together, when strangers compliment each other's collars and start conversations. As Sather puts it, "Feel good in your skin, feel good in who you are, ignore all the noise."
Ready to reignite the joy of getting dressed? Follow @lievebrand on Instagram or visit Liieve.com to explore the collection and connect with a brand that celebrates women's individuality through thoughtful, timeless design.
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