What happens when you take a simple hack passed down through generations and transform it into a revolutionary product? Delali Heidenfelder answers this question through her entrepreneurial journey with FaceOn, a premium protection piece that keeps your makeup intact while safeguarding your clothing from stains.
Most of us have experienced the frustration of makeup transfer onto clothing when changing outfits. From ruined cashmere sweaters to stained white shirts, this common problem has led people to resort to makeshift solutions like towels and even trash bags. Recognizing this gap in the market, Delali and her mother transformed their family's organza fabric hack into a thoughtfully designed product that's as luxurious as the clothing it protects.
Delali's story is particularly fascinating as she navigates the transition from balancing entrepreneurship with full-time employment to completely dedicating herself to FaceOn. This pivotal decision unleashed her creativity and accelerated the brand's growth, leading to a product redesign and a partnership with Dallas Fashion Week. Her approach to business combines strategic thinking with bold action – like when she secured the Fashion Week partnership by simply picking up the phone and making the call.
The mother-daughter dynamic adds another layer of richness to this entrepreneurial tale. While Delali's mother drove the initial business formation with her entrepreneurial experience, Delali's background in product marketing helped position the brand in the premium space it occupies today. Their complementary skills created a powerful foundation for success, demonstrating how family partnerships can thrive when roles are clearly defined.
Whether you're dreaming of launching your own product, transitioning to full-time entrepreneurship, or simply looking for inspiration to take that next bold step, this conversation offers valuable insights about courage, feedback, and the power of finally stopping holding yourself back.
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