The way financial advisors charge for their services is evolving—but with so many models out there, how do you choose the right one?
In this episode of Kick It Open, host Shelby Nicholl sits down with Julia Lilly, founder of Ryerson Financial, to cut through the confusion. Julia shares her journey from the broker-dealer world to launching her fee-for-service financial planning firm, built on transparency and client empowerment.
We dive into the pros and cons of different pricing models, the rise of advice-only planning, and how Julia built her firm from the ground up—including the tech she uses to power her unique client experience.
If you’re an advisor rethinking your revenue model—or a client wondering what you’re really paying for—this episode is a must-listen.
00:00 Introduction to Financial Health Checkups
00:22 Welcome to the Kick It Open Podcast
00:29 Meet Julia Lilly: Wealth Management Expert
01:23 Julia's Journey in Wealth Management
02:37 Understanding Financial Planning Models
05:20 The Fee for Service Model
06:07 Client Impact and Transparency
07:04 Empowering Clients in Financial Planning
09:19 Challenges and Rewards of Fee-Only Planning
15:46 Solopreneurship and Mastermind Groups
23:02 Tech Tools and Cybersecurity
25:02 Future Growth and Trends in Financial Planning
31:11 Advice for Aspiring Financial Planners
33:20 Conclusion and Final Thoughts
Schedule a discovery call with Shelby Nicholl: Zoom Scheduler
Produced by Shelby Nicholl.
Edited by Aaron Sherman.
Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/ra/let-good-times-roll License code: EV5ON7Y3CSESDSEU
