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In Episode 4, we dive deep into the backbone of our industry, the Warehouse Distributor. They are a critical piece of our industry in which deliver products to our customers cost-effectively and efficiently. Historically, manufacturers & WDs have been primarily B2B, but the landscape is changing. We touch on how manufacturers & eTailers can run a D2C program, eliminating channel conflict and dropping the demand generation off with partner WDs to grow market share strategically and obtain consumer data. 

• Warehouse Distributors are the backbone of the industry 
• Manufacturers can operate a D2C program that will seamlessly connect WDs to fulfill the demand 
• Manufacturers can organically grow shelf space without adding sales personnel
• Etailers seamlessly tie into WDs to grow their e-commerce presence 

With any questions, reach out at info@autotrendsam.com or hit us on Linkedin.

#autoparts #automotive #ecommerce #aftermarket #autodealers #OEM

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