Welcome to Marketing Actively! A new podcast by ZOMA focusing on business, marketing and the importance of physical activity as a means of creative enhancement and stress relief. In episode 1, the ZOMA directors, David, Chris and Richie, sit down to discuss the growth of ZOMA over the last 18 months, the changes in the industry in that time, the emphasis that we place on physical activity within our team and answer some quickfire questions to learn a bit more about each of us.
---
For more about ZOMA, visit ZOMA.ie
Follow ZOMA on socials: @zomabranding
---
Chapters
0:00 Intro
1:00 Recap
2:00 New ZOMA HQ Story
7:58 Team Culture
11:45 Recruitment
15:00 Client Alignment & Success
18:00 Importance of Content
21:45 The Structure of a Content Shoot
25:12 The Origin of munchd
32:40 Promoting munchd
37:18 Branding Perception on Social Media
40:50 Ideal Customer Profiles & Brand Positioning
45:40 Brand Loyalty; Playing the Long Game
47:50 Client Expectations of a Marketing Agency
52:09 The Emphasis on Physical Activity in ZOMA
58:25 Quickfire Questions
1:16:39 Outro
---
Marketing Actively is hosted by David Kieran, Chris Brennan and Richard Naylor interviewing entrepreneurs, business owners, CEO’s and high performance athletes to delve deeper into their mindset, perspectives and success factors, with a focus on how physical activity has benefitted themselves and their business. Providing a wealth of knowledge and advice for people in their professional careers and personal lives, you'll learn some of the building blocks to entrepreneurship, career development, personal finance, raising capital, personal branding, building a team, productivity tips and the advantages of physical activity to help you create something great. Marketing Actively is an informal interview style podcast discussing topics such as business strategy, finance, start-ups, technology and the principles of a successful career.
