Description

In this episode of the Brand Up Podcast, we break down how service businesses actually get booked out — without guessing, overworking, or chasing random tactics.

We walk through how to:

• Think in clients and revenue, not hours
• Price a luxury service without undercharging
• Know when (and how) to raise prices
• Build a client avatar that can actually afford you
• Reverse-engineer a full calendar using simple math
• Use ChatGPT for market research, naming, pricing, and positioning

You’ll hear why being “busy” doesn’t matter, why rent too early kills growth, and how one client can be worth $2,500–$3,000 per year if you do this right.

This episode is about clarity, numbers, and decisions — not motivation, not hype, and not copying what salons down the street are doing.

If your goal is predictable income and a full schedule that makes sense, this one connects the dots.