Description

In this episode of the Brand Up Podcast, we break down the side of business most people avoid until it’s too late: getting legit from day one.

We talk through why setting up your LLC, business certificate, insurance, and business bank account isn’t bureaucracy—it’s protection, leverage, and future-proofing. You’ll hear real examples of what happens when you skip these steps, how small upfront costs save you years of setbacks, and why separating yourself from the business changes how banks, clients, and platforms treat you.

We cover:

• Why banks won’t take you seriously without a business entity
• The real reason an LLC protects your personal life
• How DBAs let you move fast without overthinking the name
• Why insurance isn’t optional, even if “nothing ever happens”
• How business credit opens doors personal credit never will
• The difference between revenue and profit banks actually look at
• Why referrals convert better than ads—and how to structure them
• The 3 types of clients you must know how to sell to
• Why lower conversions from ads are normal (and not a failure)
• How content, reviews, and testimonials do the selling for you

This episode is about building something real—not just making money this month. If you’re serious about growth, protection, and long-term control, this conversation lays the foundation.