In this episode of the Brand Up Podcast, we break down what actually happens when you’re a small account and the algorithm doesn’t “know” who to show your content to yet.
We talk about:
- Why small accounts struggle before 100 followers
- How Instagram and TikTok now categorize videos by spoken content, not hashtags
- The real reason your videos die in the first 3 seconds
- Why “shadowban” is usually just weak openings
- How to reverse-engineer viral videos using the blue keyword text
- Why thumbnails and titles have different jobs
- When it makes sense to spend money on ads — and when it’s a waste
- Why ads don’t fix bad selling or bad hooks
This episode is for creators and service businesses who are stuck posting consistently but not getting reach — and want to understand how the algorithm actually decides who wins.
