In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting how great ideas often come during moments of rest, including a story of how a hike led to a successful campaign. She notes the positive impact of speaking at the World Economic Forum on Unhustle's visibility. The discussion concludes with advice for marketers on achieving balance and creativity, along with an invitation for listeners to assess their own burnout levels through a free assessment on the Unhustle website.
00:19 Milena's Journey from Marketing to Unhustle
01:43 Exploring the Unhustle Philosophy
03:33 The Power of Creativity and Authenticity in Marketing
05:39 Milena's Most Impactful Marketing Stories
08:12 The Global Impact of Unhustle and Future Aspirations
09:50 Advice for Marketers Seeking Balance and Creativity
10:49 Understanding and Assessing Burnout
12:13 Closing Thoughts and Resources
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