🎧 Listen to learn:
In this episode of Wedding Day Podcast, host Sonja Babich, CEO of Iron Diamond Media, and co-host Amanda Holder, Publisher of California Wedding Day, sit down with Danielle Conte, Vice President of Marketing at Friar Tux. With over 50 years in the business, this California-based suiting brand is known for its personalized service, stylish collections and modern approach to wedding attire.
Danielle shares how Friar Tux makes suiting simple, offering both in-store and high-touch virtual appointments — complete with real-time styling using live mannequins and one-on-one consultations. She explains how their team helps style the entire wedding party, from grooms and groomsmen to officiants and female clients, all with a focus on fit, personality and polished presentation.
This episode also dives into the benefits of rental vs. purchase options, how to coordinate mixed wedding parties, and the rising popularity of second looks — like the brand’s signature “coat swap.” From olive green suits and velvet loafers to cufflinks, pearls and turtlenecks, Friar Tux offers couples the flexibility to express themselves while looking timeless in photos.
Whether you’re planning a traditional black-tie event, a modern destination wedding or something in between, Danielle’s expert advice helps you build a suiting plan that’s both stylish and practical.
Produced by Summit Hill Studios summithillstudios.com
and Iron Diamond Media irondiamondmedia.com
