In this episode, we sit down with Sally Stewart, Head of Out-of-Home (OOH) at GroupM SSA, to explore the multiple complexities of OOH advertising. Sally shares her expert perspective on strategically approaching OOH in the South African landscape, addressing challenges such as measurement, market fragmentation, and other critical factors. In addition, we delve into Sally's journey into the OOH industry and discover what excites her most about the current OOH landscape.
