Description

Today we're chatting today about why competing on price is not actually a strategy. This is something that many of us will experience, particularly at the start of our business. It can also pop up at any time as we evolve our brand, our products and services. So this is not a strategy that you should be using and I’m going to chat through what you need to be doing if you are feeling a bit stuck in that competing on price area. I'll give you some tips for what you need to look at and work on with your brand to make make the pricing irrelevant because we don't want people to have pricing objections. Naturally, it can and will occur from time to time but overall when we're bringing in our dream client or our dream customer, we want them to trust us so much that the price is irrelevant.

What I cover in this episode:

• Why underpricing yourself now will cause you to struggle increasing prices in the future
• The importance of building trust with your audience so that the value of a product or service outweighs price considerations.
• Aligning your visuals and messaging with the value of your offerings to justify higher pricing
• Ways to set yourself apart from your competitors without dropping your prices

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!