I haven't done a messaging specific episode in a little while but in this particular episode, I want to chat about pain versus pleasure in messaging and figuring out which one actually drives your audience and drives your ideal client. Whenever we do these exercises, I always want you to think about it from the perspective of that ideal person buying from you because there is no point in you thinking about the current person buying from you if they are not your dream customer of client. We want to determine exactly if it is pain or pleasure that is driving them to make a purchase because if we don't know which one of those it is, we're probably not going to know exactly what to say or what to touch on across our marketing, social media and website.
What I cover in this episode:
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