Today’s episode is all about one of my favourite concepts: brands are energy. The idea of ‘branding energetics’ is something I bring in to ALL of my branding projects - no matter what. The energy of our brand is what connects us to our audience, and it’s what connects us to our own business. It’s such an important topic that not many people take into consideration when they brand their businesses - so I decided to do a deep dive into it on the podcast!
What I cover in this episode:
What branding energetics actually is
The essence of your brand and why this needs to come before everything else
Finding your own unique energy and authenticity
The masculine and feminine sides of branding
The energetic correlation between your business, your audience, and you
Aligning these three elements to create your dream brand
Plus, I go through some bonus branding journal prompts to help you identify where you might need to work on your brand energetics and better align yourself, your business and your audience. The journal prompts are:
How do I want to feel when working on my business?
How I do want people to feel when interacting with my brand?
What is one word that I want to use to describe my brand?
What is one word that I want to use to describe me?
What fuels my business? Why do I do this? Ask why 5 times!
Why are my customers/clients working with me? Ask why 5 times!
Check out my Six Figure Studio masterclass for designers here
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Connect with Alex: @havenstudioco
Follow the podcast: @brandologypod
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