Description

Today I'm going to be talking about the three levels of branding - visuals, voice and values. This is basic for me, but for many people I talk to about this, it's something that they haven't really considered. I guess it's because I probably think about it in a slightly different way as well, especially regarding how all these things work together. You really need to have all three of these levels nailed down to have a brand that is actually going to make money and help the right people, encourage them to buy and encourage them to tell their friends. 

What I cover in this episode:

• A breakdown of the three levels of branding
• How they work together to create a strong brand that attracts and converts customers
• The need for alignment and flow between the three levels to ensure customers are engaged at every stage of their journey
• Why the branding process should move from the outside in

---

Access The Brand Lab here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!