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Most doctors think the basics are obvious.
They are not.
Today’s episode is about SOPs and training, and why they quietly break down inside growing practices.
I reviewed five client accounts today. Every one of them had the same issues. Poor phone conversion, weak block scheduling, low treatment acceptance, and sloppy recare rates. These are not small problems.
They control the health of the practice.
This is not because the teams are lazy or incapable. These were good people who wanted to do well.
The real problem was leadership absence.
The doctors were busy doing dentistry.
Production was happening. Patients were being seen. But systems were not being taught, reinforced, or inspected. When leadership steps back, standards drift. What feels obvious to the doctor never becomes obvious to the team.
SOPs only work when they are trained, repeated, and enforced. Accountability only exists when someone owns it. If the leader is not present in the systems, the systems decay.
This episode is a hard look at why good practices stall, and why the fix is rarely hiring better people. It is almost always stepping back into leadership where it was quietly abandoned.
Connect with our Host, Gary Bird, Here ⤵️
SMC: https://bit.ly/4jFhb5T
Personal: https://bit.ly/3SCEQZy
Want to Master The Business Side of Dental and get free resources?
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*85% of DSO Academy students would recommend it to a friend!
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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.
➡️Want to see how SMC can help you grow?
📅Book a call here:➡️https://smcnational.com
🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/
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