In today's Episode of Numbers and Narratives, we're interviewing Firstleaf Wine's CMO, Geoff Sanders. Geoff has extensive experience across finance, e-commerce, and subscription services and offers a treasure trove of knowledge on performance marketing principles. Learn how essential metrics like LTV, churn rates, and net revenue retention can guide your strategies to enhance customer engagement and growth.
Learn the secrets of how Firstleaf achieves a 98% uniqueness rate in their monthly shipments through personalized recommendations. Uncover the challenges and solutions in setting Customer Acquisition Cost (CAC) targets and the importance of integrating acquisition and retention teams to optimize metrics. With practical takeaways on technical empathy and cohesive strategies, this episode is a must-listen for marketers and business leaders aiming for success.
