In this episode of Numbers and Narratives, Ibby and Sean engage in a candid discussion about the changing landscape of B2B marketing, particularly focusing on the decline of cold email outreach and the rise of AI-powered marketing tools. They explore alternative strategies for building meaningful connections with potential clients and share insights on leveraging AI effectively in marketing efforts.
Key takeaways from the discussion:
- Cold email effectiveness declining
- AI-powered SDRs flooding inboxes
- Value of genuine, personal connections
- Using AI for intelligent lead engagement
- Importance of providing value upfront
The hosts emphasize the need for marketers to shift away from disruptive tactics and focus on building authentic relationships. They discuss innovative approaches to using AI, not for mass outreach, but for identifying relevant conversations and opportunities to engage meaningfully. The conversation highlights the enduring importance of inbound marketing strategies and the power of founder branding in establishing credibility.
