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In this episode, Kelly Forbes, founder of A'Aru, joins host Luke Beastall to discuss the evolving landscape of luxury travel. Kelly shares her journey from a traditional luxury travel agent to a pioneer in purpose-driven travel experiences. She emphasises the importance of aligning travel with personal values and the impact of sustainable practices in the industry.

• Kelly Forbes is reframing luxury travel with a focus on purpose and values.
• A'Aru, founded by Kelly, emphasises sustainable and meaningful travel experiences.
• Kelly's journey from a traditional travel agent to a purpose-driven entrepreneur.
• The importance of aligning travel experiences with personal values.
• Sustainable practices are becoming integral to the luxury travel industry.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube.

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• Website
• LinkedIN

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