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In this episode, Dionne Popplestone talks about her move from a 20 year career in high fashion retail to starting her own company, Dionne Popplestone Limited, a virtual assistance business that now supports clients across industries from coaching and therapy to cybersecurity.

She shares how she built a trusted, people focused service, the turning point of winning Best New Business 2024, and why outsourcing can help business owners focus on what really matters. Dionne also chats about her food and drink radio show, which has been running for more than 18 months, and how it connects her with her local community.

It’s a down to earth look at what it takes to grow a business with care, confidence and a strong sense of purpose.