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Welcome Arielle Nissenblatt
Follow up
- Last week we talked about Spotify's new TikTok style podcast discovery. If you'd like to check it out on iOS open Safari and go to spotify:internal:podcastclips
- Apple Podcasts Releases Follower Numbers
- Followers = clicked the ⊕ follow button (similar to download numbers)
- Listeners = listened to 1 second (22%, 18%, 22%)
- Engaged listener = 20min or 40% of episode (14%, 14%, 20%)
- ACast Spam turned up to 11
- One podcast consultant reporting that Acast had spammed his client within seconds of signing with a competitor.
- A majority of Acast’s mailings seen by Podnews omit a physical postal address, which is required by US law.
- One unsolicited Acast email claims that “you subscribed to our newsletter via the beefree·io website”, but BeeFree has denied any affiliation with Acast.
- Acast’s emails also reference Mailup Inc; but mail headers reveal that Acast’s emails are sent using a competitor, Mailgun (via customer·io).
- Hit Spam early and often
Topics
- Spotify is promoting fake music artists
- Spotify builds platform on the back of top music artists
- Spotify convinces users to use their playlists
- Spotify creates their own content and promotes it in their playlists
- Artists are left with no distribution and no money
- Buzzsprout Platform Stats
- +5.8% listens across the platform
- Apple is up to 37.4%, Spotify to 27.9%
- Spotify users listening to less podcasts (Edison Research)
- Or Spotify favoring owned content?
- Podcast download charts
- Top 1% - 3,994
Top 5% - 795
Top 10% - 335
Top 25% - 93
Top 50% - 30
- How do Apple Podcasts charts work?
- listening
- follows
- completion rate
- Ratings, reviews, and shares
- WNYC built a bot to get their shows into Apple Podcasts
- NPR monitored when their show fell out of the rankings, ran Facebook ads to get it back, then turned them off
- Alban heard this story at Podcast Movement
- NPR issued a statement
- WNYC
- We'll be heading to two conferences next month, and we'd love to see you there!
Contact Buzzcast
Thanks for listening and Keep Podcasting!
