In this episode of The Future of Teamwork, host and HUDDL3 CEO Dane Groeneveld interviews Laura Hunter, a sustainability professional and founder of The Now Work, who shares how she applied her humanities degree to service and sustainability. They discuss the importance of genuine action over greenwashing, the rise of freelance work in the sustainability industry, and the impact of technology on seamless collaboration.
Key Takeaways:
- [00:11 - 02:49] How Laura took a humanities degree and applied it to service and sustainability
- [02:50 - 05:52] The creative side and storytelling of sustainability
- [06:00 - 09:01] How teams are coming together in the sustainability industry
- [09:04 - 10:59] The concept of greenwashing creative work without the sustainability action, jumping on the marketing bandwagon
- [11:01 - 13:28] The Now Work, building better connectivity for sustainability professionals to connect
- [13:30 - 14:38] A place for deep subject matter experts
- [14:40 - 16:46] Privilege and DEI in sustainability
- [16:46 - 17:40] What attracted Laura to independent work
- [17:41 - 20:26] Control as an excellent motivator for people
- [20:26 - 22:12] By 2027, almost half the US labor market is expected to be freelance
- [22:12 - 24:30] Different shades of full-time and part-time work
- [24:31 - 26:42] Discussing building teams and what to look for
- [27:11 - 29:20] Technology as an enabler of seamless work
- [29:21 - 31:29] A framework for solving problems with technology
- [31:29 - 33:56] Fractional work and getting the opportunity to dig deeper into other industries
- [33:58 - 36:30] A development component of Laura's SaaS platform, The Now Work
- [36:31 - 39:54] Seeing impact in the fashion and creative industries
- [39:53 - 43:11] Emerging focuses in fashion around sustainability, living wages, and de-growth
- [43:13 - 47:29] A history of fossil fuels and coal, thinking about the challenges of sustainability
- [47:30 - 48:39] Get ahold of Laura
