In this episode, Bonnie Bakhtiari, a brand strategist and designer, shares her insights on working with luxury high-end clients. She discusses her accidental journey into entrepreneurship and how her background in journalism has influenced her brand strategy work. Bonnie emphasizes the importance of understanding the transformation that high-end clients seek and the need for a personalized and custom client experience. She also highlights the common mistakes entrepreneurs make when trying to reach the high-end market and provides practical steps for developing a successful brand strategy. In this episode, Bonnie Bakhtiari discusses the importance of brand strategy and how it can empower entrepreneurs to make design decisions based on foundational strategy components. She emphasizes the need to define what sets a brand apart and encourages entrepreneurs to recognize their own strengths and values as a differentiator. Bonnie explains the difference between brand identity and visual identity, highlighting the role of brand strategy in making high-end clients feel something. She also discusses the power of storytelling in elevating a brand and creating an engaging experience for clients. Bonnie shares insights on choosing the right social media platform, investing in high-quality branding, and learning from failure. She concludes by providing information on where to find her and her podcast, the Brand Strategy Podcast.
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For full show notes and resources head to accidentalceo.co/podcast
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