We need to talk about something that I hope will change everything for you as far as being more consistent, stopping overthinking, growing your account, and getting more sales. I think this might be one of the biggest struggles a lot of my clients still have, but you need to start repeating yourself. You can say the same thing 100 times and that's not going to drive anyone away, it's actually going to keep them around. We're looking for content that reflects exactly what we want to see, that may be what's coming up in our lives, something to make life easier, or something we love right now. Repetition in your content is not lazy, it’s strategic and the smartest creators are leveraging it to grow their accounts, boost sales, and become memorable.
In this episode we’ll be covering:
- Why you shouldn't be scared of repeating yourself, because what consumers really want is to binge content related to their current life stage.
- Social media thrives on familiarity and repetition helps you become more recognizable and memorable.
- Marketing is all about repetition and saying the same thing over and over again in new ways.
- Your new content marketing strategy: utilizing your account insights and repurposing your top performing reels, updating and tweaking hooks and formats as needed.
- Advice for getting started as a brand new content creator if you don’t have any content to repurpose (yet!)
Recommended episodes:
- Episode 77: Simple B-Roll and Strong Hooks for Low-Effort, High-Impact Instagram Content
- Episode 96: Boost Retention Rates and Create Memorable Content that Feels Human
- Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content
- Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
- Episode 107: Where To Find Content Ideas So You’re Always Ready To Post
- Episode 108: Why You NEED To Take Content Creation Seriously
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