In this first episode of "Stop the Scroll," host Brianna Doe introduces her upcoming podcast series on B2B influencer marketing. She discusses why influencer marketing is an important part of a holistic marketing strategy and how it can help brands connect with target audiences in an authentic way.
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Key Discussion Points:
- The power of influencer marketing to cut through advertising saturation
- Influencer marketing complements other marketing efforts rather than replacing them
- Importance of trust between influencers and their audiences
- Thinking creatively about influencer partnerships beyond just sponsored posts
- Developing long-term influencer relationships
