Ever wonder why those old beer ads stick in your head like a catchy tune? Grab a cold one and join Mike Griffin and Chris Newton as we unravel the mysteries of viral marketing and its head-scratching evolution. From the chant-worthy classics to today's Super Bowl whiffs, we're dissecting what it takes for a campaign to become part of the cultural zeitgeist. And because it's International Women's Day, we're tipping our hats to the trailblazing ladies who are rewriting the rules of the marketing game.
Hold onto your headphones; we're getting real about our face-palm moments in the marketing trenches. Hear about how a HubSpot and Stripe mishap turned into a subscription avalanche, and relive our cringe-worthy pitch where we underestimated a CEO's SEO chops. These tales are not just for laughs—they're rich with hard-earned wisdom on the value of preparation, humility, and tight automation. Plus, we tackle the trend of fractional executive roles. Considering a part-time CMO? We're weighing the balance between innovation and job security, and sharing stories from the front lines of flexible leadership.
To cap off this roller-coaster ride of an episode, we're putting our detective hats on for a round of Two Takes and a Fake—can you spot the AI-generated LinkedIn influencer post? The results might just surprise you. Then, we're venting our collective spleen over Google Analytics 4—why fix what isn't broken? Whether you're a marketing maven or a curious bystander, there's something in this episode for you—come for the insights, stay for the laughs and the occasional facepalm moment.
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